I’m obsessed with
beauty from the
inside out.
Behind the Chair… and Beyond
My name is Jodi Ashford, and I’m not your average hairstylist.
I’m a scalp health expert, holistic beauty educator, and wellness advocate who believes the real transformation starts under the surface—literally.
What started as a career behind the chair turned into a calling.
I watched countless women struggle with hair thinning, dryness, breakage, and an itchy, inflamed scalp—and no one was talking about it.
I realized the problem wasn’t just the hair… it was the scalp.
So I dove deep into the root causes: hormone health, nutrition, stress, inflammation, and more—and combined that with cutting-edge treatments, essential oils, and non-invasive hair solutions.
Now, I teach women and hairstylists how to take a more empowered, healing-first approach to hair health.
True beauty begins beneath the surface.
I don’t believe in surface-level solutions, miracle products, or one-size-fits-all fixes.
I do believe in a holistic approach to hair and scalp health—one that nourishes your body from the inside out, supports your nervous system, and honors your unique journey.
Whether you’re a woman searching for natural solutions to hair loss or a stylist ready to create transformation behind the chair, you’ll find real answers here.
WHO I WORK WITH…
Women looking for:
Non-toxic, whole-body solutions for hair and scalp health
Relief from issues like thinning, dryness, flaking, or inflammation
Natural support through nutrition, lifestyle, and essential oils
A calming, confidence-building experience rooted in real results
Discreet, beautiful solutions for hair loss—such as toppers and non-invasive hair enhancements
I see you, I hear you, and I have a solution just for you!
Now is your time to saying “Yes” to feeling Beautiful and Confident.
What I use to help you cleanse, condition, & treat!
Nutrition to help you keep up your energy, avoid crashes and maintain focus. And because we all slip up, top tier supplements to fill in the gaps.
Mindset work to keep you positive, focused and in a position of gratitude.
Essential oils to help maintain emotional and physical homeostasis.
Movement to keep you strong, flexible, and energized.
My Health and Beauty Backbar
5 things that make me smile
My husband
My 3 amazing kids
My 4th child, who is actually an Australian Shephard and the biggest baby in the house
Shoes (‘cuz what girl doesn’t love a great pair of boots!)
Chocolate, french fries and tacos (health coaches are human too!)
